DataEndure, formerly CMT, was looking to reposition and rebrand their company in a way that would bring their security portfolio and key differentiators to the forefront. Find out how we helped them do that, all while refreshing their messaging, website, and sales collateral to reflect the new company story.
Symantec wanted to increase sales effectiveness for ISO teams who often understood only one half of its portfolio and who were thus unable to respond to customer keywords outside of their expertise. They also wanted to enable teams to capture all possible opportunities through better cross-selling.