Storytelling
Brief
Allscripts Content Marketing Case Study
Healthcare IT company Allscripts wanted to refine their overall content strategy and better align their content creation efforts. Find out how we helped them establish and articulate their content strategy and educate the team on the best practices of content creation.
Allscripts Pitch Decks and Libraries
Case StudyAllscripts wanted to strengthen and standardize their Sales slide presentations so they could better articulate their value. Learn how we re-oriented their decks to focus on client benefits, helping to build a new model for benefit messages across their organization.
HPE App Services Messaging
Case StudyHPE Applications Services offered many diverse services to help large global enterprises with their applications, but awareness of that offering was limited and inconsistent. Learn how their new messaging helped them increase differentiation, generate demand and improve market share.
HP Mobility
Case StudyHP was going to market in an entirely new way—selling a business-oriented solution to LOB executives. With our playbook, playcards, and whiteboards, they were able to give their sales force confidence in their new method of going to market and prepare them for new conversations.
HPE OpenNFV
Case StudyHPE wanted to demonstrate the maturity of their OpenNFV offering and help their sales team better explain their differentiation to carriers. Learn how they used differentiated messaging, a sales playbook and whiteboards with talk tracks to articulate a more powerful story and find opportunities.