Lenovo & VMware Sales Messaging Playbook and Call Guides
Helped develop sales messaging for key areas of opportunity included in full playbook and short actionable point solution call guides for sellers.
RealPage Value Proposition and Messaging
Conducted detailed interviews with product marketers and high performing sellers to build impactful messaging for key solution areas. Messaging was leveraged in sales playbooks, pitch decks, and customer case studies.
Ericsson Indoor Playbook
Navigated complex telecom sales processes with multiple configuration options to craft a simplified playbook for selling indoor coverage solutions. Aligned sales teams across business units to coordinate messaging and uncover opportunities in Ericsson's portfolio of products.