Lenovo & VMware Sales Messaging Playbook and Call Guides
Helped develop sales messaging for key areas of opportunity included in full playbook and short actionable point solution call guides for sellers.
HPE + VMware Sales Enablement and Customer Assets
Helped develop sales messaging and approach strategy for strategic partnership playbook. Leveraged ideas in call center tools and customer collateral including a guided selling tool, call and email scripts, solution briefs, infographics, and customer decks.
RealPage Value Proposition and Messaging
Conducted detailed interviews with product marketers and high performing sellers to build impactful messaging for key solution areas. Messaging was leveraged in sales playbooks, pitch decks, and customer case studies.
Innovaccer Sales Tools
Developed the first company sales playbook around emerging opportunity areas in a complex solution category. Repackaged major ideas into short form sales play cards.
Allscripts Pursuit Support
Produced highly tailored value propositions for over 50 high-priority sales opportunities. Tight collaboration with account teams enabled delivery of custom materials addressing each prospect's unique needs and concerns.
Symantec Keyword Cross-Sell Tool
Built a searchable database mapping 250+ customer keywords to corresponding product. Equipped sales reps to spot and respond to more customer needs, increasing cross-sell capture rates.
HPE Agile GTM
Partnered with HPE to launch a new strategic alliance, ensuring alignment between sales and partner teams from day one. Rapid collaboration enabled both sides to hit the ground running and mutually support key initiatives.
HPE Industries Playbook
Structured HPE's industry solutions portfolio into a digestible playbook for sellers. Key areas included VPD for manufacturing, medical imaging and EHR in healthcare, digital government and payments in financial services, and smart cities solutions for government. Equipped the sales team to consultatively position HPE's value during early conversations.
WestRock Cross-Sell Playbook
Facilitated best practice conversations with sellers from siloed business units to capture optimal cross-sells across a large company portfolio. Created an engaging and prescriptive playbook to drive behavior change.
Allscripts Value-Based Care Sales Tool
Created a guided selling tool to equip sales teams to succeed within value-based care models. Identified targeted messaging to help sellers better convey value and win more deals under emerging healthcare regulations.
