Navigated complex telecom sales processes with multiple configuration options to craft a simplified playbook for selling indoor coverage solutions. Aligned sales teams across business units to coordinate messaging and uncover opportunities in Ericsson's portfolio of products.
Standardized fragmented sales presentations into a centralized library organized by buyer persona. Refocused messaging on customer outcomes over product features, establishing a model for benefit-driven selling across the organization.
Collaborated with sales leaders across four industries to develop targeted playbooks. Identified common customer contexts and sales plays to equip reps to convey value within key verticals.