An expert ability to craft and tell stories is one of the most crucial (and potentially overlooked) skills a Sales rep can have in their arsenal. However, there are a few key elements that every good story needs to have for it to resonate, especially with a reluctant prospect.
December 12 2019
December 6 2019
02
Everyone loves a good story, whether we’re telling our children one or reading the newest thriller. And, today, storytelling (or, more accurately, story-selling) is the silver bullet your organization may be missing to help your sales thrive.
November 22 2019
03
Your mother told you this advice, and it’s still true: “Don’t talk about yourself all the time.” Many organizations approach messaging to their customers by speaking about themselves. However, today’s buyers who have more options than ever. Value-based messages are no longer optional. They’re expected.