When losing the deal is not an option, try a new approach. Our approach to high-value deals can offer a competitive advantage, but it requires some changes.
December 12 2019
02
An expert ability to craft and tell stories is one of the most crucial (and potentially overlooked) skills a Sales rep can have in their arsenal. However, there are a few key elements that every good story needs to have for it to resonate, especially with a reluctant prospect.
November 22 2019
03
Your mother told you this advice, and it’s still true: “Don’t talk about yourself all the time.” Many organizations approach messaging to their customers by speaking about themselves. However, today’s buyers who have more options than ever. Value-based messages are no longer optional. They’re expected.