Navigated complex telecom solutions and sales processes with multiple configuration options to craft a simplified playbook for selling indoor coverage solutions. Playbook aimed to align sales teams with more powerful messaging and sales guidance to help uncover emerging customer opportunities.
Standardized fragmented sales presentations into a centralized library organized by buyer persona. Refocused messaging on customer outcomes over product features, establishing a model for benefit-driven selling across the organization.
Collaborated with sales leaders across four industries to develop targeted playbooks. Identified common customer contexts and sales plays to equip reps to convey value within key verticals.