February 13 2024
Lenovo & VMware Sales Messaging Playbook and Call Guides
Helped develop sales messaging for key areas of opportunity included in full playbook and short actionable point solution call guides for sellers.
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February 12 2024
HPE + VMware Sales Enablement and Customer Assets
Helped develop sales messaging and approach strategy for strategic partnership playbook. Leveraged ideas in call center tools and customer collateral including a guided selling tool, call and email scripts, solution briefs, infographics, and customer decks.
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February 11 2024
RealPage Value Proposition and Messaging
Conducted detailed interviews with customers, product marketers and high-performing sellers to build impactful messaging for key solution areas. Messaging was leveraged in sales playbooks, pitch decks, and customer case studies.
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February 10 2024
Innovaccer Sales Tools
Developed the first company sales playbook around emerging opportunity areas in a complex solution category, data and analytics in the digital healthcare space. Repackaged major ideas into short-form sales play cards.
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February 9 2024
Allscripts Pursuit Support
Produced high value propositions for 50+ high-priority sales targets. Tight collaboration with account teams enabled delivery of custom materials addressing each prospect's unique needs and concerns.
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February 8 2024
Symantec Keyword Cross-Sell Tool
Built a searchable database mapping 250+ customer keywords to corresponding product. Equipped sales reps to spot and respond to more customer needs, increasing cross-sell capture rates.
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February 7 2024
Partnered with HPE to launch a new strategic alliance, ensuring alignment between sales and partner teams from day one. Rapid collaboration enabled both sides to hit the ground running and mutually support key initiatives.
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February 6 2024
HPE Industries Playbook
Presented HPE's industry solutions portfolio into a digestible playbook for sellers. Key areas included VPD for manufacturing, medical imaging and EHR in healthcare, digital government and payments in financial services, and smart cities solutions for government. Equipped the sales team to consultatively position HPE's value during early conversations.
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February 5 2024
WestRock Cross-Sell Playbook
Facilitated best practice conversations with sellers from siloed business units data and analytics in the digital healthcare space to capture optimal cross-sells across a large company portfolio. Created an engaging and prescriptive playbook to drive behavior change.
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February 4 2024
Allscripts Value-Based Care Sales Tool
Created guided selling tool to equip sales teams to succeed within value-based care models. Identified targeted messaging to help sellers convey value and win deals under emerging healthcare regulations.
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